Bank of Baroda
Banking, financial services and insurance (BFSI)
The occasion was big. It was the 113th Foundation Day of Bank of Baroda. There were more than a century of experiences, services and achievements to celebrate.
But amidst all this, the world was going through its own turmoil. The pandemic, the social distancing, the sanitization, the ‘new normal’ had all become the light of the day. This however did not stop the bank or us from honouring the big awaited day with the celebrations, it rightfully deserved. With a 360 degree digital campaign that focused on bonding for #ABetterTomorrow, we laid out a 9 day strategic plan for the bank. We knew what we wanted to communicate - the promise that the bank was truly bonding with technology, the people and the services to build a #ABetterTomorrow.
Our campaign not only included a variety of static posts, but also videos that highlighted the bank’s achievements and an elaborate engagement idea that saw a huge number of participants - both in the form of bank employees and the social media audience.
Our success story was however told better by the numbers we garnered. With a reach of over 35 lac on Facebook, and over 2 lac on Twitter, we were able to connect to the right audience at the right time. On Instagram people liked our posts for more than 2 lac times.
By the end of the campaign, both the bank’s purpose and the emotions were successfully delivered.