Bank of Baroda
Banking, financial services and insurance (BFSI)
Bank of Baroda has always endeavored to support the aspirations of the millennials and fulfill their dreams by tapping their potential with meaningful associations through sports, arts, literature and more.
The history of volleyball in India is a short one and hence, is not very popular or well-followed as a desired sport. The main objective was to take Volleyball to every household and to make the youth aware of this sport, thereby encouraging them to play something different.
Cricket and football are sports with the largest fan-following from across the globe. It was time to bring a small change and shift the focus to Volleyball. And so we presented Kuch Alag Khelo.
The campaign involved creation of gifs, engagement activities like asking people their other side, having regional contest and gratifying the winners etc. These were promoted on social media for a greater reach and impact.