One of the most recognised public sector banks in India, Bank of Baroda propelled its communications to connect with India’s Gen Z and Millennials. The bank intended to go beyond the conventional tonality and adopt a young mode of expression for its outreach.
We revitalised Bank of Baroda’s engagement, to be more responsive and youtful for the future. Starting with a delightful connect across all digital assets, we built a platform that allowed the brand to have an increased approachability. The communications were now congenial with the audience.
From strategic launches for digital banking solutions to partnering with FIFA U17 world cup, our work has helped Bank of Baroda connect with the next banking generation better.
Tags: Repositioning, Strategy, Digital, Events and Activation