The time was critical. The world was under a lockdown. A pause button was hit. Amidst all this, India was about to witness the biggest amalgamation happening in the country. Allahabad Bank was merging with Indian bank, and we were given this opportunity to helm the launch of this merger. Efficiently adapting to the model of working remotely with excellent communication and coordination, we delivered the campaign at the right and as per the right expectation. The lockdown was no longer a hindrance for us, our passion and persistence was able to overcome all the boundaries.
As a brand, Indian Bank wanted to establish an impressive yet uncomplicated message on it’s amalgamation. They wanted to assure their customers that this campaign was for their betterment and promised nothing but the bank’s progress. It was then that we decided to take a route that would focus on the customer’s trust. Through the campaign “TwiceAsGood”, we delivered a 360 degree campaign, targeting both the mainline platform and the social media platform. Through a series of videos, TVCs, Jingles (in multiple languages), ORMs, merchandising, call center recordings, social media posts, we made sure that the merger turned out to be a successful one.
The results turned out to be fruitful as well. With 13 thousand plus reach and 16 thousand plus impressions, 11 thousand plus engagement numbers and 10 thousand plus clicks our campaign reached the hearts and minds of people successfully.