Founded in 1908 by Sir Sayajirao Gaekwad III, the Maharaja of Baroda State, Bank of Baroda is India’s second largest bank. It has a presence in 15 countries and more than 5000 branches across the country and abroad, with assets in excess of Rs. 3.58 Trillion. The Bank has been a pioneer in various customer-targeted initiatives in the Indian banking sector.
Category: Digital and Creative service
Activities: Goldmine has successfully managed to position the Bank with a comprehensive consumer-driven digital marketing strategy that increases awareness about Bank of Baroda’s initiative among its customers and employees. We’ve created campaigns that align with Bank of Baroda’s core values and attention to service. Campaigns such as #OneInALeap, #Hate2Wait and #BankLikeThis were successful in positioning Bank Of Baroda as a customer-friendly bank and created a loyal social media following.