Banking, financial services and insurance (BFSI)
Changes, evolutions and transformations is what keeps the world up and running. And it is essential to match up to it continuously. One such example is of our client, India Exim Bank’s.
India Exim Bank has been an eminent name in the export import industry since four decades. After putting several cities of India on the world map successfully and skillfully, the brand felt the need to change its outlook a little. In order to and make a stronger appearance amongst its counterparts, the brand opted for a revamp and chose us to make it memorable.
From designing the new brand identity and incorporating it across the channels of its presence to putting forth the brand communication for the same, a set of strategic minds were at work. With a bolder set of hues and a stronger communication that promised the industry a #NewFaceOfForeignTrade, Exim Bank became India Exim Bank. We further helped the brand put across its new avatar with the help of a brand campaign across its major platforms. Beginning with a teaser communication, followed by a simple yet robust launch, the campaign agreed well with its audience.
Twitter saw a reach of over 28,03,660 and potential impressions of around 32,25,065. The campaign that lasted a week delivered the desired output and served as the perfect plan for marketing the brand’s emotions.