ECGC Limited (Formerly Export Credit Guarantee Corporation of India Ltd.) is a company wholly owned by GoI. which provides export credit insurance support to Indian exporters. Goldmine has been actively involved with ECGC for many years and provides communication solutions that make a positive difference in promoting the brand.
In the recent past, the agency successfully created and published concept driven ads for ECGC on the occasion of the Corporation's Foundation Day and to mark the celebration of 'Hindi Diwas' which falls on 14th September. Goldmine along with 5 other agencies had pitched for both the assignments and the agency was unanimously chosen by the selection board of ECGC primely for its creative merit and on the basis of the agency's past performance.
While the Foundation Day ad. reflected the continued commitment of ECGC to the export sector, the Hindi Diwas ad. effectively brought out the organization's presence in the global arena. Both the ads worked, much to the expectation and satisfaction of the client.