Export-Import Bank of India (EXIM Bank) is a financial institution engaged in financing, facilitating and promoting India’s international trade. With its array of growth-propelling products and services, the bank plays a pivotal role in the progress of industries and SMEs involved in international trade.
Being Indian Government’s international trade facilitator, the Bank constantly has to engage and delegate with its stakeholders.
From an authority of promotion to a globally recognised trade facilitator for India, EXIM Bank’s journey of relevance has seen a strong shift in positioning to connect with its stakeholders better. The bank is looked upon as more than an intermediary. EXIM Bank’s approach to build an all inclusive experience stems from the introduction of a special web portal, which digitises all customer communications, followed by 'EXIM Mitra’- the mascot, a friend of exporters and importers. From handling all internal communications, to building a strong brand tonality, efforts made for EXIM Bank have prompted various awards.
Tags: Activation, Digitization, Strategy