Indian Oil has always been at the forefront of the Nation’s development in tandem with their petroleum products. Their provision to fulfil India’s growing energy needs and enhance the value chain with natural gas and alternative energy resources has been the driving force for their growth.
Nurturing their core values and beliefs, Indian Oil facilitates dynamic workforce relation with its employees. At IndianOil, their monthly news journal, IndianOil News, is intended to be more than just an update on the Corporation for the employees. It is a platform to stay connected, express their creativity, and stimulate discussions that can turn into productive insights.
Their endeavour to go beyond the dialogue and create an interactive campaign with its employees was the key element. Working with their corporate communications team, we planned a strong, internal activation to wire the spirit of the brand that puts India first.
To increase the readership of IndianOil News, and translate it into a platform for family participation of the employees, our team proposed the idea of Chef De Cuisine (CDC), a cooking contest that sought the involvement of the employees and their family members. This initiative extended to all IndianOil offices, resonating with them and fostering a bond of unity amongst the IndianOil employees.