John Deere is one of the first tractor brands in India to introduce a mobile app - Anubhuti, for the ease and convenience of the farmers. The app brings innovative features such as dealership data and tractor maintenance services which enables the consumers to keep a track of their tractors.
John Deere’s rich legacy and experience of being committed to the people who cultivate the land was highlighted through an overarching campaign “Kal Ki Shuruaat, Abhi”
We created awareness about this one-of-a-kind initiative by John Deere by educating people about the unique features and how the app can simplify consumer’s life.
To shape the campaign, we introduced tutorial videos for the app, along with listicles and feedback posts to help understand the features with ease. Conducted a 7-day campaign for the launch.