Meyers Vitabiotics, known for its health supplements is a four time Queen’s Award winner trusted for its flagship products Wellman, Wellwoman and Perfectnil. With over three decades of innovation in health care and research, Vitabiotics leads the supplements market globally.
The brand has multiple sales channels and a strong presence on e-commerce marketplaces. Meyers needed an expansive digital media strategy to leverage its presence and drive sales.
With a hybrid sales infrastructure in place, the objective was to connect with customers on social media and persuade them to call-to-act on Meyers by building a strong brand awareness. Users on social media were educated about the wellness impact of supplements; with contextual examples intended to inspire and adopt Meyers offerings. The brand shares a large mindspace online with a committed following.
Tags: Digital, Strategy, Awareness, Recall