14th October 2020, By Venkateswar V., Sr. Copywriter

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Through the catalytic influence of its client – NABARD, Goldmine produced a 3 min. film showcasing the “Agriculture Infrastructure Fund” launched by the Ministry of Agriculture, Govt. of India in early August 2020.

The core communication intended to bring out the objective of the Fund, to help farmers provide a medium - long term debt financing facility for investment in viable projects for post – harvest management infrastructure and community farming assets.

Right from taking the brief from NABARD to delivering the final cut, Goldmine barely had 3 days in hand, at a time when urgencies and emergencies for timely submission of assignments were sizzling amid the COVID – 19 scenario. Riding on the concept of ‘Atmanirbhar Krishi’ – inspired by the Hon’ble PM’s ‘Atmanirbhar Bharat’, the film touched upon all the vital elements of the required communication and was deeply appreciated by the top management of NABARD and the Joint Secretary of the Ministry of Agriculture, GoI.

The film gave the opportunity for Goldmine to coordinate directly with the Ministry of Agriculture and add another feather to its cap for optimizing functional creativity with time management.

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