There was a long-felt need in our country to bring out, recognize and glorify India's subdued talent in sports persons and nurture their excellence by providing them with opportunities amid a conducive environment to compete. #KheloIndia programme is a Govt. of India initiative under the aegis of the Sports Authority of India (SAI) to strengthen the sports ecosystem by encouraging mass participation and promotion of excellence.
Goldmine is proud to be associated with the ongoing #KheloIndia 2020 being held in the state of Assam. The agency is engaged in handling a strategy-based social media communication for the events. The social media posts went live by the end of December 2019, before the commencement of the events and will extend till February 2020 well after they close. The entire communication rests on two broadly created classifications viz., 'The Arenas of Northeast' which lays thrust on sports stories & related information and 'Dil se Northeast' which broadly covers the tourist attractions of northeastern states.
The programme is evoking immense interest among sports lovers.