There is no dearth of creativity witnessed around us especially in the world of advertising and creative honchos leave no stone unturned to address the TG in an attractive and cost-effective manner. An emerging trend among brand promoters is to keep the eyes and ears wide open and capitalize on every big news that keeps brewing in the media and smartly relate it to their brands. Thus, ads based on hot, current topics are in vogue and are gaining momentum to popularize brands in a creative and interesting manner. It really helps in enhancing the brand recall value and currently the ever soaring popularity of the digital media serves as an ideal, cost-effective communication platform to meet the objective.
Recently, as we all know, Chandrayaan-2, the second lunar mission developed by the Indian Space Research Organisation (ISRO) was launched on its course to the moon on 22nd July 2019 and evoked much attention. Thereafter reputed business entities went bang on to make the most of this nationally acclaimed event by creatively relating it to their brands. You will enjoy as you take a peek on the creative communications adopted by various brands that are orbiting around this much talked about subject.