A Saucy Apology

Heinz is a well-known brand in the segment of ketchup. Not just ketchup, the brand had been producing a variety of condiments, ranging from mustards to a variety of mixes. All of this had been going on for the last 150 years. However, even after having a vast range of products, there was one product that was still missing. This was the “Pasta Sauce” range.

So taking note of that Heinz recently came up with a range of 7 delicious pasta sauces. To make this launch a special occasion, they came up with a very unique marketing strategy. They started it with a full-page ad in a UK newspaper, with the headline “This is ridiculous.” To build on that they created an apology ad that highlighted both the taste and time.

This ad campaign showcases a new spin on apology videos, making it the talk of the town.