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To make the celebration of India’s 77th Independence Day more special, we embarked on an inspiring journey with Union Bank of India to craft a campaign that radiated unity and patriotism. The “77: Union Bank’s Sath Sath Sashakt” initiative was born, intertwining the nation’s achievements with the bank’s commitment to empowering every individual. Independence Day …
Change is inevitable, and with the rapid advancement of technology, it’s crucial. Artificial Intelligence (AI) has been a topic of both fascination and concern, often portrayed as the villain in movies capable enough of taking over the world. However, in reality, AI may not conquer humanity, however, its potential to dominate the business landscape is …
Monsoon – it’s more than a season for people; it’s an emotion. Everyone has a deep connection with this season, which gets even deeper when it comes to the farmers in our country. Their whole year’s hard work depends on good rains. Along with farmers, our brand, John Deere, also shares an important connection with …
Gone are the days when brands used to focus solely on their target audiences. Welcome to the world of brand expansion. Going beyond your target audience means inviting more people to join your journey. In this era of constantly increasing competition and ever-changing consumer preferences, if you only focus on one group, you will miss …
Heinz is a well-known brand in the segment of ketchup. Not just ketchup, the brand had been producing a variety of condiments, ranging from mustards to a variety of mixes. All of this had been going on for the last 150 years. However, even after having a vast range of products, there was one product …
View this post on Instagram A post shared by APAR Cable Solutions (@aparcablesolutions) “A promise of 50 years” – is the philosophy of “APAR Cables.” They have positioned themselves as a brand that has a promise of long-lasting cables. Something that goes on unseen very often, therefore, they wanted to highlight this feature …
In a country as vast as India, reaching all corners of the nation becomes a challenge for any financial institution. Therefore, to tackle this problem, Indian Post Payments Bank was formed. Popularly known as IPPB, the brand has based its ideology entirely around the promise of convenient doorstep banking. To make sure their message reaches …
View this post on Instagram A post shared by Bank of Baroda (@officialbankofbaroda) “Dad” as a word has always symbolised a protector and provider. However, that is just not it! A father has always been so much more to his family. What better day to make people aware of that than “Father’s Day!” …