Responsibility of Purity

This International Day of the Girl Child, Bharat Petroleum Corporation Limited (BPCL) wanted to celebrate this special occasion by creating a 1 min video, which they would promote on their Social Media Handles, as well as run on various digital screens in the Retail Offices.

To create a heartfelt narrative, we wrote a heart-warming poetic storyline that evoked deep emotions. We effectively communicated how a girl-child is not just a responsibility but the pride of her father, along with sharing how it’s the entire society’s responsibility to create an environment that helps her to become the best version of herself.

The video depicted heart-touching and soft visuals that displayed an array of emotions. The PFS+BPCL logos were strategically placed, ensuring a subtle association with BPCL’s Pure For Sure Initiative.

Let’s watch the video right here.