Understanding financial freedom

Directed by the Reserve Bank of India, J&K Bank decided to run an awareness campaign focussing on the importance of financial freedom among its customers.

We all know the importance of financial freedom and how it plays an important role in our lives. Also, there are various Government welfare schemes for common people to help them achieve financial freedom but the awareness is low among the target audience.

Based on this direction, our team developed a short and simple video series campaign with the core message of #BeFinanciallyFree, talking about how these schemes can help customers reach their financial goals. The ads garnered positive feedback on the digital platform, solidifying J&K Bank’s position as a people’s first bank.