Bank of Baroda
Powering the fight against Cybercrime
Brainstorming the solution
Bank of Baroda's Pehchaan Con campaign effectively addressed the growing issue of cybercrimes through a smart and action-driven approach. By leveraging the audience's familiarity with fraudsters, the campaign aimed to empower individuals to identify and confront scams. Unlike traditional awareness campaigns, Pehchaan Con went beyond education, equipping the audience with tools to fight against fraud.
It took off with 6 digital films on social media
The films were released on Bank of Baroda's social media channels and screened in cinema halls, ensuring a wide reach.
15.2
million
Views in 3 months on YouTube
43
%
Reduction in
complaints
The Impact is in the numbers
Overall, Pehchaan Con not only raised awareness about cybercrimes but also equipped people with the knowledge and confidence to identify and expose scams. Bank of Baroda's strategic approach, combining engaging content with widespread distribution, has made a lasting impact and positioned the bank as a trusted institution in combating cybercrimes.
Duration of the campaign: 7th July, 2022 - 27 June, 2022
Media used: Facebook, Twitter, Instagram and YouTube
Overall, Pehchaan Con not only raised awareness about cybercrimes but also equipped people with the knowledge and confidence to identify and expose scams. Bank of Baroda's strategic approach, combining engaging content with widespread distribution, has made a lasting impact and positioned the bank as a trusted institution in combating cybercrimes.