Enhancing IBEF’s website and newsletter ecosystem

for faster updates and stronger audience reach

Client:

India Brand Equity Foundation (IBEF)

Sector:

Government & Trade Promotion

Services:

Website Management, Newsletter Operations, Hosting, SEO

What we did (in a nutshell):

As IBEF expanded its global reach, it needed a digital system that could support frequent website updates and a daily newsletter for over 80,000 subscribers, while keeping the entire flow seamless and reliable.

We rebuilt the ecosystem. The website was managed around the clock, handling 120 - 150 updates each month, with tenders, reports and news articles published within 30 - 45 minutes.

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BPCL Website Screenshot

The daily newsletter delivered through an authenticated setup, maintaining consistent reach with an average open rate above 25% and a bounce rate under 1%.

To support growing traffic, we stabilised the hosting environment and strengthened the site’s structure through improvements to metadata, schema and crawl behaviour, creating a more stable and discoverable system for IBEF.

“It helped us communicate more consistently with the world. Updates went out on time and our newsletters reached audiences without disruption.”

Impact

  • 25%+ average open rate on daily newsletters

  • <1% bounce rate

  • 99.9% uptime even during peak traffic spikes

  • 30% increase in impressions

  • Stronger digital performance andimproved AI-based visibility

Driving organic growth with smarter SEO

11.8%

year-on-year
organic growth

12.51M organic users post-optimization

Growth from 11.19M to 12.51M users

Driving organic growth with smarter SEO

Re-engineering BPCL’s website for speed, security and scale

44%

increase in
organic users

Growth from 1.32M to 1.90M users

99.9% uptime during peak traffic periods

Re-engineering BPCL’s website for speed, security and scale