# Indian Bank Fraud Awareness Campaign Case Study

**Source:** https://goldmineltd.com/our-work/indian-bank-khabar-nahi-khabardar-bano-turning-fraud-awareness-into-engaging-high-impact-digital-storytelling/

![](https://goldmineltd.com/_next/static/media/indian-bank-khabar-nahi-khabardar-bano-turning-fraud-awareness-into-engaging-high-impact-digital-storytelling.b393f0fb.webp)

## Indian Bank: Khabar Nahi, Khabardar Bano

Creating high-impact short-form content tailored to the brand’s voice.

Client:

Indian Bank

Sector:

Banking and Finance

Services:

Production & Films

![](https://goldmineltd.com/assets/Animation/StraightLine.apng)

#### What we did (in a nutshell):

With rising banking scams, Indian Bank needed impactful awareness that could cut through clutter.

We conceptualised and produced five digital films under “Khabar Nahi, Khabardar Bano,” using relatable scenarios to deliver a clear, engaging message.

![](https://goldmineltd.com/assets/Animation/Stroke.apng)

![UBI video thumbnail](https://goldmineltd.com/_next/static/media/BFAF_video_bg.10d0d573.webp)![ text overlay](https://goldmineltd.com/_next/static/media/BFAF_text_01.d45dcc94.webp)![Play Button](https://goldmineltd.com/_next/static/media/Play_btn.9ef5ef68.webp)

Designed for digital-first consumption, the films drove strong visibility, shareability and audience connection across platforms.

![Mobile Screen 2](https://goldmineltd.com/_next/static/media/BFAF_animation_clipart.a9ceb2a5.webp)

![Mobile Screen 2](https://goldmineltd.com/_next/static/media/BFAF_animation_clipart.a9ceb2a5.webp)

![Mobile Screen 2](https://goldmineltd.com/_next/static/media/Brand-Films-And-Ad-Films-mobile-screen-1.cbeb46a8.webp)

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_02.apng)

“The films helped us communicate an important message in a way that was engaging and easy to relate to. It strengthened awareness while driving strong audience response.”

#### Impact

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Over 8.5 million engagements within one month
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    High audience recall through relatable storytelling
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Strong digital reach across platforms
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Effective communication of fraud-awareness  
    messaging
    

![](https://goldmineltd.com/_next/static/media/BFAF_ImpactArrow.90444066.webp)![](https://goldmineltd.com/_next/static/media/BFAF_Impact_Bg.dfc53f4b.webp)

[

![HPCL: Creating high-impact short-form content tailored to the brand’s voice.](https://goldmineltd.com/assets/creating-high-impact-short-form-content-tailored-to-the-brands-voice.webp)

![Logo](https://goldmineltd.com/assets/Clients/HP_logo_Color.webp)

#### Stronger

audience connection

Consistent social media presence

HPCL: Creating high-impact short-form content tailored to the brand’s voice.

](https://goldmineltd.com/our-work/hpcl-creating-high-impact-short-form-content-tailored-to-the-brands-voice/)[

![Flipping the Scam Script Turning digital safety into a confident brand narrative](https://goldmineltd.com/assets/OurWorks_UBI.webp)

![Logo](https://goldmineltd.com/assets/Clients/UBI_Logo_Color.webp)

#### 15M+

views on  
YouTube

Reduced complaint volumes

Boosted product recall

Flipping the Scam Script Turning digital safety into a confident brand narrative

](https://goldmineltd.com/our-work/flipping-the-scam-script-turning-digital-safety-into-a-confident-brand-narrative/)

![](https://goldmineltd.com/_next/static/media/line_break.992a25e4.webp)