# SBI Caps Brand Identity Redesign Case Study

**Source:** https://goldmineltd.com/our-work/reimagined-sbi-caps-brand-identity-with-new-design/

![](https://goldmineltd.com/_next/static/media/BrandIdentityBanner.6f9e5657.webp)

## Reimagined SBI CAPS Brand Identity

with a new design.

Client:

State Bank of India

Sector:

Banking & Finance

Services:

Branding & Design

![](https://goldmineltd.com/assets/Animation/StraightLine.apng)

#### What we did:

SBI Capital Markets wanted its identity to reflect where it was headed, not just where it came from. The aim was to connect with a new generation of investors while staying true to its strong legacy.

We redesigned the brand from the ground up, introducing a clean, modern logo and a sharper visual language.

![](https://goldmineltd.com/assets/Animation/Stroke.apng)

![](https://goldmineltd.com/_next/static/media/BrandIdentitySBIinvestment.45ba92af.webp)

The refreshed identity feels confident, forward-looking and consistent across every touchpoint, positioning SBI CAPS as both trusted and future-ready.

![UBI campaign image 1](https://goldmineltd.com/_next/static/media/SBICapsCard.c9d4f1f9.webp)

![Down arrow Animation](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_03.apng)

![tablet showing UBI campaign](https://goldmineltd.com/_next/static/media/SBICapsBooks.7a526810.webp)

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_02.apng)

“The refreshed identity captures our evolution perfectly. The design balances our strong legacy with a modern, forward-looking outlook and also resonates well with today’s investor community.”

#### Impact

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Successful repositioning as a future-ready investment brand
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Stronger appeal to a younger investor base
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Consistent visual language across all corporate touchpoints
    

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_01.apng)

![](https://goldmineltd.com/_next/static/media/BrandPositioningImpactImage.ff1910ef.webp)

[

![HPCL Coffee Table Book Capturing Vizag Refinery’s Transformation](<https://goldmineltd.com/assets/Services/Strategy and Creative/VisualDesignBannerImage.webp>)

![Logo](https://goldmineltd.com/assets/Clients/HP_logo_Color.webp)

#### ₹31,407 Cr

transformation  
milestone documented

Created a lasting institutional archive

Recognised for concept and craft excellence

HPCL Coffee Table Book Capturing Vizag Refinery’s Transformation

](https://goldmineltd.com/our-work/hpcl-coffee-table-book-capturing-vizag-refinerys-transformation/)[

![UBI: Redefining digital presence with ease at the core.](<https://goldmineltd.com/assets/Services/Strategy and Creative/UIUXDesignBanner.webp>)

![Logo](https://goldmineltd.com/assets/Clients/UBI_Logo_Color.webp)

#### 4.2M+

digital  
followers

Strong recall through distinctive design

Enhanced customer delight through packaging

UBI: Redefining digital presence with ease at the core.

](https://goldmineltd.com/our-work/ubi-redefining-digital-presence-with-ease-at-the-core/)

![](https://goldmineltd.com/_next/static/media/line_break.992a25e4.webp)