Reimagined SBI CAPS Brand Identity
with a new design.
Client:
State Bank of India
Sector:
Banking & Finance
Services:
Branding & Design
What we did:
SBI Capital Markets wanted its identity to reflect where it was headed, not just where it came from. The aim was to connect with a new generation of investors while staying true to its strong legacy.
We redesigned the brand from the ground up, introducing a clean, modern logo and a sharper visual language.
The refreshed identity feels confident, forward-looking and consistent across every touchpoint, positioning SBI CAPS as both trusted and future-ready.
“The refreshed identity captures our evolution perfectly. The design balances our strong legacy with a modern, forward-looking outlook and also resonates well with today’s investor community.”
Impact
Successful repositioning as a future-ready investment brand
Stronger appeal to a younger investor base
Consistent visual language across all corporate touchpoints
