Bank of Baroda Pehchaan Con 4.0
Turning fraud awareness into a participative digital movement.
Client:
Bank of Baroda
Sector:
Banking & Financial Services
Services:
Creative Strategy, Campaign Development, Content Creation & 360° Digital Campaign
What we did:
Bank of Baroda aimed to evolve Pehchaan Con from a conventional fraud awareness initiative into a more engaging and culturally relevant platform. The objective was to empower audiences to confidently identify and respond to digital fraud while reinforcing the bank’s commitment to safe banking.
To address this, we reimagined Pehchaan Con 4.0 with a rap-led storytelling approach built around the mnemonic “Con Kehta Hai.” Relatable fraud scenarios, witty narratives, and a memorable hook step transformed awareness into an engaging social experience.
Rolled out across digital, social, and mainline platforms, the campaign encouraged audience participation through user-generated content while continuously building confidence, recall, and stronger engagement around fraud prevention.
“Pehchaan Con 4.0 brought a fresh perspective to fraud awareness. The campaign connected with audiences in a relatable way and encouraged participation beyond the campaign itself.”
Impact
5 Lakh+ Facebook Views
3 Lakh+ Instagram Views
16K YouTube Views
