# John Deere Regional Content Marketing Case Study

**Source:** https://goldmineltd.com/our-work/john-deere-creating-content-that-connects-across-regions-and-realities/

![](https://goldmineltd.com/_next/static/media/ContentStrategyBanner.a7be4eac.webp)

## John Deere: Creating content that connects

across regions and realities

Client:

John Deere India

Sector:

Agriculture & Industrial Machinery

Services:

Print Media Ads, Social Media

![](https://goldmineltd.com/assets/Animation/StraightLine.apng)

#### What we did:

John Deere, a global agricultural machinery brand, wanted to connect better with Indian farmers. The challenge was the diversity in farming practices across states, making a one-size-fits-all communication ineffective.

![](https://goldmineltd.com/assets/Animation/Stroke.apng)

![Leaf animation](https://goldmineltd.com/assets/Animation/LeafAnimationImage.apng)![Hero image](https://goldmineltd.com/_next/static/media/ContentStrategyHeroImageNew.13f65f5a.webp)

We built a hyper-local communication strategy using state-specific messaging, culturally relevant visuals and vernacular content. By aligning the communication with local farming practices and language, we made the brand more relatable and familiar at the grassroots level.

![Content strategy post 1](https://goldmineltd.com/_next/static/media/ContentStrategyPost1.39a52d7f.webp)![Content strategy post 2](https://goldmineltd.com/_next/static/media/ContentStrategyPost2.08dcb7e1.webp)![Star animation](https://goldmineltd.com/assets/Animation/StarAnimation.apng)

![Arrow animation](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_02.apng)

“The localised approach really helped us connect better with farmers across regions.”

#### Impact

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    40–50% increase in market share.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    20% increase in lead conversion.
    

![](https://goldmineltd.com/_next/static/media/HashIconJD.c70182b5.webp)![](https://goldmineltd.com/_next/static/media/ContentStrategyImpactImpactImage.232bd492.webp)

[

![Reimagined SBI CAPS Brand Identity with new design.](<https://goldmineltd.com/assets/Services/Strategy and Creative/BrandIdentityBanner.webp>)

![Logo](https://goldmineltd.com/assets/Clients/SBI_logo.webp)

#### Future-ready

investment brand positioning

Stronger appeal to younger investors

Reimagined SBI CAPS Brand Identity with new design.

](https://goldmineltd.com/our-work/reimagined-sbi-caps-brand-identity-with-new-design/)[

![HPCL Coffee Table Book Capturing Vizag Refinery’s Transformation](<https://goldmineltd.com/assets/Services/Strategy and Creative/VisualDesignBannerImage.webp>)

![Logo](https://goldmineltd.com/assets/Clients/HP_logo_Color.webp)

#### ₹31,407 Cr

transformation  
milestone documented

Created a lasting institutional archive

Recognised for concept and craft excellence

HPCL Coffee Table Book Capturing Vizag Refinery’s Transformation

](https://goldmineltd.com/our-work/hpcl-coffee-table-book-capturing-vizag-refinerys-transformation/)

![](https://goldmineltd.com/_next/static/media/line_break.992a25e4.webp)