Lifting search visibility in a

competitive machinery market

Client:

John Deere India

Sector:

Agriculture & Industrial Machinery

Services:

SEO Strategy, Technical SEO, Content Optimisation

What we did (in a nutshell):

With competition rising in agricultural equipment searches, John Deere needed to strengthen its organic presence and improve visibility for its India website. Search performance had slowed due to outdated on-page elements, declining authority and technical issues.

We began with a full SEO audit to identify gaps. Meta titles, descriptions and heading structures were refined across key pages, while technical fixes improved load times, resolved indexation issues and stabilised mobile performance.

To strengthen authority, we built a backlink plan focused on high-quality agriculture and industry domains, reinforcing John Deere's position within the category.

Alongside this, search-intent led content optimisation helped capture emerging queries and improve product-level discoverability, lifting both visibility and traffic quality in organic search.