# BPCL Speed Campaign with Neeraj Chopra

**Source:** https://goldmineltd.com/our-work/bpcl-speed-campaign-with-neeraj-chopra-chuno-jeet-ko-chuno-speed-ko/

![](https://goldmineltd.com/_next/static/media/Banner_02.15399bc8.webp)

## BPCL: Speed Campaign with Neeraj Chopra

Chuno Jeet Ko, Chuno Speed Ko!

Client:

Bharat Petroleum Corporation Limited (BPCL)

Sector:

Energy & Petrochemicals

Services:

OOH Campaign Planning

![](https://goldmineltd.com/assets/Animation/StraightLine.apng)

#### What we did:

When Bharat Petroleum relaunched Speed, the objective was to connect with a younger, performance-driven audience. The brand needed to feel energetic, aspirational and highly visible.

![](https://goldmineltd.com/assets/Animation/Stroke.apng)

![UBI video thumbnail](https://goldmineltd.com/_next/static/media/CampaignPlanningVideoImage.26b3aad5.webp)![Play Button](https://goldmineltd.com/_next/static/media/CampaignPlanningPlayIcon.78ff27ed.webp)

We executed the “Chuno Jeet Ko, Chuno Speed Ko” campaign featuring Olympic gold medallist Neeraj Chopra, translating performance into bold, high-visibility OOH creatives. A strong, green performance aesthetic, motion-led layouts and sharp messaging ensured consistency and recall across touchpoints.

![Down arrow Animation](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_03.apng)

![tablet showing UBI campaign](https://goldmineltd.com/_next/static/media/CampaignPlanningCentralBanner.5e375b58.webp)

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_02.apng)

“The campaign brought renewed energy to the Speed brand. It gave customers confidence in the product and created strong appeal among younger audiences.”

#### Impact

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    High-visibility OOH presence across key markets.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Strong brand recall for Speed relaunch.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Consistent messaging across campaign touchpoints.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Enhanced youth connect through celebrity integration.
    

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_01.apng)

![](https://goldmineltd.com/_next/static/media/CampainPlanningImpact.ea27021e.webp)

[

![UBI - Jamkar Phenko Flipping the Scam Script: Turning digital safety into a confident brand narrative](https://goldmineltd.com/assets/OurWorks_UBI.webp)

![Logo](https://goldmineltd.com/assets/Clients/UBI_Logo_Color.webp)

#### 4.6M+

views across  
platforms

20% customers flagged fake calls

Positioned UBI as a customer-first brand

UBI - Jamkar Phenko Flipping the Scam Script: Turning digital safety into a confident brand narrative

](https://goldmineltd.com/our-work/ubi-jamkar-phenko-flipping-the-scam-script-turning-digital-safety-into-a-confident-brand-narrative/)[

![John Deere: Creating content that connects across regions and realities](<https://goldmineltd.com/assets/Services/Strategy and Creative/ContentStrategyBanner.webp>)

![Logo](https://goldmineltd.com/assets/Clients/John_Deere_Logo_Color.webp)

#### 40–50%

increase in  
market share

20% increase in lead conversion

Content built for regional audience relevance

John Deere: Creating content that connects across regions and realities

](https://goldmineltd.com/our-work/john-deere-creating-content-that-connects-across-regions-and-realities/)

![](https://goldmineltd.com/_next/static/media/line_break.992a25e4.webp)