# Union Bank Digital Marketing Campaign

**Source:** https://goldmineltd.com/our-work/ubi-jamkar-phenko-flipping-the-scam-script-turning-digital-safety-into-a-confident-brand-narrative/

![](https://goldmineltd.com/_next/static/media/OurWorks_UBI.cbea840a.webp)

## UBI - Jamkar Phenko Flipping the Scam Script:

Turning digital safety into a confident brand narrative

![](https://goldmineltd.com/_next/static/media/UBICyborAwwardSticky.d8cf7d59.webp)

Client:

Union Bank of India

Sector:

Banking & Finance

Services:

Strategy, Creative, Digital Films

![](https://goldmineltd.com/assets/Animation/StraightLine.apng)

#### What we did:

With rising scam calls, Union Bank of India needed to create an awareness campaign that was clear, engaging and easy to remember. The communication had to cut through clutter while remaining relatable to a wide audience.

![](https://goldmineltd.com/assets/Animation/Stroke.apng)

![UBI video thumbnail](https://goldmineltd.com/_next/static/media/UBIVideoImage.4697bc78.webp)![Play Button](https://goldmineltd.com/_next/static/media/CampaignPlanningPlayIcon.78ff27ed.webp)

The films were released across social media platforms. And we rolled out a social media teaser post to build pre-buzz and email communications that carried the same confident, awareness-led tone, ensuring the campaign reached customers across key digital touchpoints.

This approach helped the bank turn a public service message into an engaging branded opportunity.

![UBI campaign image 1](https://goldmineltd.com/_next/static/media/Ubi-case-study-img-02.08ccd0aa.webp)

![UBI campaign image 2](https://goldmineltd.com/_next/static/media/Ubi-case-study-img-03.00d701ff.webp)

![Down arrow Animation](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_03.apng)

![tablet showing UBI campaign](https://goldmineltd.com/_next/static/media/Ubi-case-study-img-011.58920f23.webp)

![](https://goldmineltd.com/assets/Animation/BPCL_arrow_animation_02.apng)

“This campaign helped us emerge not just as a bank, but as an empathiser. It reduced complaints, raised awareness and made people feel seen.”

#### Impact

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Marked a shift from victims to vigilance, with 20% customers flagging fake calls instead of falling for them.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Helped Union Bank emerge as an empathetic & customer-first brand.
    
-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Strong engagement across platforms
    

4.6M+

Views

3.3M+

Impressions

-   ![](https://goldmineltd.com/_next/static/media/HashIcon.b05d0490.webp)
    
    Won Financial/Cyber Fraud Awareness Campaign of the Year at the Great Indian BFSI Awards 2025.
    

![](https://goldmineltd.com/_next/static/media/ImpactArrow.610065a9.webp)![](https://goldmineltd.com/_next/static/media/CreatConceptImpactImg.ffac67ce.webp)

[

![John Deere: Creating content that connects across regions and realities](<https://goldmineltd.com/assets/Services/Strategy and Creative/ContentStrategyBanner.webp>)

![Logo](https://goldmineltd.com/assets/Clients/John_Deere_Logo_Color.webp)

#### 40–50%

increase in  
market share

20% increase in lead conversion

Content built for regional audience relevance

John Deere: Creating content that connects across regions and realities

](https://goldmineltd.com/our-work/john-deere-creating-content-that-connects-across-regions-and-realities/)[

![Reimagined SBI CAPS Brand Identity with new design.](<https://goldmineltd.com/assets/Services/Strategy and Creative/BrandIdentityBanner.webp>)

![Logo](https://goldmineltd.com/assets/Clients/SBI_logo.webp)

#### Future-ready

investment brand positioning

Stronger appeal to younger investors

Reimagined SBI CAPS Brand Identity with new design.

](https://goldmineltd.com/our-work/reimagined-sbi-caps-brand-identity-with-new-design/)

![](https://goldmineltd.com/_next/static/media/line_break.992a25e4.webp)